inter-stela

Overview:
inter-stela is a fusion of digital interaction and tangible rewards, originally introduced during a YouTube campaign for LIDL's Christmas season. This innovative system allowed users to engage with a virtual Santa Claus and receive chocolate treats, bridging digital and physical experiences in a retail environment.

Current Evolution:
The concept has been adapted for public spaces, offering dynamic user engagement in high-traffic areas like airports, train stations, and retail hubs. This evolution opens new opportunities for interactive advertising, real-time information services, and personalized customer interactions.

Status:
Archived Concept.

Progress: From Retail to Public Spaces

Initial Deployment:
The LIDL campaign successfully demonstrated how inter-stela could drive user interaction through fun, reward-based engagement. The system saw notable traction on social media, significantly boosting brand recall.

Expansion and Adaptation:
Building on the success of the campaign, inter-stela is now envisioned for high-traffic locations such as shopping centers, gas stations, and even public transit hubs. By providing real-time information, customer service, and product promotions through its interactive kiosk, inter-stela offers versatile solutions across industries.

Speculative Feature - Outdoor Print Stations:
Recognizing the ongoing need for tangible media, future iterations of inter-stela may include outdoor print stations. These would allow users, such as students or residents without access to home printers, to print documents conveniently at public kiosks in partnership with nearby copy shops. The print station feature would expand the utility of inter-stela beyond commercial purposes, serving practical everyday needs.

Product: Engaging Interaction and Physical Rewards

Design and Features:

• Display: 65-inch 4K Ultra HD screen with vibrant, full-color output suitable for both indoor and outdoor environments.
• Kiosk: Durable, compact design equipped with a touchscreen interface, payment module (NFC/RFID capable), and item dispensing mechanism.
• User Engagement: Customizable software, incorporating AI for personalized interactions and gamified experiences.

Technical Specifications:

• Connectivity: Equipped with Wi-Fi and Ethernet for remote content management and real-time analytics.
• Output: A programmable dispensing mechanism adaptable to various products, from promotional giveaways to essential everyday items.

Use Cases:

• Airports & Train Stations: Offering real-time travel updates alongside interactive advertising.
• Shopping Centers & Gas Stations: Engaging customers with promotional activities and convenience services.
• Outdoor Print Stations: A forward-thinking feature enabling public document printing, empowering users without home-office setups.

Installation & Maintenance:

• Modular Design: Simple installation requiring minimal modifications to existing infrastructure.
• Maintenance: Low-maintenance with remote troubleshooting capabilities and round-the-clock customer support.

Case Studies: Impact and Vision

Viral Campaign:
The initial campaign illustrated the system’s power to captivate audiences through interactive experiences. Users not only engaged physically with the kiosk but also shared their experiences widely across social media, resulting in increased brand engagement and visibility.

Market Readiness:
To bring the prototype to be installed at scale, further optimization, research and funds are necessary.