Production Design

Selected projects:

From miniature sets and museum exhibitions to music videos and social spots.

inter-stela

Overview: inter-stela is a fusion of digital interaction and tangible rewards, originally introduced during a YouTube campaign for LIDL’s Christmas season. This innovative system allowed users to engage with a virtual Santa Claus and receive chocolate treats, bridging digital and physical experiences in a retail environment. Current Evolution: The concept

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Social Engineering Exhibition

Social Engineering reflects on manipulation, perception and recipients’ interaction and ownership in media and social environments. Dates: June 15-17, 2012 Location: Berlin Mitte, Auguststraße 89, Private Exhibition Space Collaboration: Christine Gottschalk, Chan Sook Soi, Daniel Herrmann Overview: Temporal Intersections explores the relationship between time, presence, and interaction. This installation challenges

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UnterStrömung

UnterStrömung is an experimental exploration of the profound loss of significance, articulated through the medium of projection onto miniature sets. This work navigates anachronistic timelines and the fractures created by recursive feedback, merging result and trial into a singular artistic experience. As characters dissolve into light and shadow, they embark

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GEGENKLÄNGE – MUSIKHOCHSCHULE TROSSINGEN

Overview:

Mentoring students on kinetic audiovisual sculptures, this project integrated audiovisual art into a broader exhibition featuring internationally recognized artists.

Role:

Consulted students on artistic solutions, focusing on scenographic integration and evaluating kinetic sculpture feasibility.

GEGENKLÄNGE - when sound interferes with the visual

SÖHNE MANNHEIMS – ROSENBLÄTTER

Overview:

Music video for Söhne Mannheim's Rosenblätter centering on the bond between a father and son, exploring themes of trust, hidden creativity and unconditional love.

NYC 2016 Fashion Week

Overview:

Opening spot promoting emerging designers at New York Fashion Week, focusing on SANDY LIANG's couture.

REDLAND – CROSS-MEDIAL WEB SERIES

Overview:

Set in 2089, this web series blends satire, sci-fi, and chamber drama, focusing on political intrigue and the unintended consequences of authoritarianism.

Awards:

• Facebook Award

YOU DESERVE MORE

Overview:

This campaign by the Ministry of Finances, Baden-Württemberg, promotes equal pay for mothers re-entering the workforce.

WELTHUNGERHILFE

Overview:

A social campaign encouraging people to donate to Welthungerhilfe.

BMW_i – BORN ELECTRIC

Overview:

A speculative futuristic commercial, showcasing electric energy as an intrinsic force of human innovation.

PARTZIAN+ ||| RECLAIM YOUR CITY

Overview:

A guerrilla/avant-garde commercial, this spot reflects on societal issues such as privacy and political awareness, rumored to align with the OCCUPY movement.

Awards:

• Spotlight Festival – Bronze Award

GIANT THIRST

Overview:

A homage to classic monster-in-a-city films, blending nostalgic and contemporary filmmaking techniques to evoke a retro aesthetic reminiscent of Godzilla and King Kong. Fun Fact: The architecture was made out of gas station items, including gas pumps and nozzles.

Awards:

• ADC Shortlist Cannes
• Porsche Award

NACHTANGST (AT)

Overview:

A stop-motion animation project requiring detailed, modular miniature city-scapes that could accommodate complex lighting and animation needs.